Blushy cheeks: Achieve a natural and radiant flush with the Cheek It Up Blush, designed to enhance your cheeks and give them a naturally, glowing appearance without the need for frequent touch-ups Blendable and lumi-matte finish: Its ultra-creamy formula blends effortlessly onto the skin, making it easy to achieve a natural and buildable colour intensity and creating a seamless and natural lumi-matte finish Easy application: The Cheek It Up Blush comes in a retractable stick form, which makes application a breeze. Simply swipe the blush stick onto your cheeks and blend with your fingertips for a seamless and natural finish Enriched with nourishing Jojoba: Its non-sticky, lightweight, and Jojoba-enriched formula helps keep your skin hydrated and adds a nourishing touch to your skin 6 Versatile shades: Available in 6 versatile shades, this Swiss Beauty Cheek It Up Blush caters to every skin tone and desired look. Whether you prefer a subtle hint of colour or a bold pop, there's a shade for everyone