Bright, Red & Full of Flavour - this is the BEST Quality available in Market. You can use it to give colour to cakes and muffins as well. Add to Soups, Curries, Marinades or Beverages for bright Red colour. You can just have the powder and enjoy the sweet- earthy taste of the beetroot. One tsp of beetroot is equalled to one beetroot, so just a tsp of beet powder will be enough to give benefits of one beetroot. Urban Platter - Simply Good Food! :)