Convenient: Instant coffee offers a quick and easy way to enjoy a cup of coffee without the need for brewing equipment. Versatile: It can be prepared with hot or cold water, milk, or other beverages, making it suitable for various preferences. Portable: Instant coffee is lightweight and easy to carry, making it an ideal choice for travel, camping, or on-the-go situations. Long-lasting: With a longer shelf life compared to ground coffee, instant coffee can be stored for extended periods without losing its flavour. Cost-effective: Instant coffee is generally more affordable than freshly brewed coffee from cafes or coffee shops.