Why Wi-Fi? Control from anywhere. No bridge or hub required. (Use 2.4GHz). Full color: 550 billion possible color steps. RGBW LEDs for richer colors and huge 1500-9000K white range. 800 lumens: Bright! But also dimmable via voice or app. Voice compatible (Alexa, Apple HomeKit / Siri, Hey Google) and simple to set up; screw in, open your preferred app and follow the prompts. Energy and cost efficient: LEDs can last up to 25,000 hours, or 22.8 years. Save the earth, and your wallet.