o ZERO TOUCH SET UP : Skip the hassle of pairing the bulb with Zero Touch Setup. Check "Link device to your Amazon account to simplify setup" during checkout and get started with your smart bulb in no time. Just power ON the bulb, and wait for 60-120 seconds and the bulb gets added automatically to the Alexa app SIMPLE TO SET UP WITH ALEXA: Fit in the light bulb, open the Alexa app, and get started in minutes. No hubs or third party apps or skills required. For zero touch set up experience, check "Link device to your Amazon account to simplify setup" during checkout. Does NOT work with WIPRO APP or other voice assistants. TRANSFORM YOUR SPACE WITH BRILLIANT COLORS: Create your perfect mood by choosing from 16 preset color selections, tune to different shades of white, and control brightness levels from 5% to 100%. CREATE ROUTINES: Set Schedules to turn the light ON/OFF automatically & create scenes as per your convenience. CONTROL FROM ANYWHERE: Control your smart lights with Alexa app even when you are not at home. Feel secure by making your house look occupied even when you are away by creating an Alexa routine to schedule lights to turn on and off automatically GROUP CONTROL: Create groups in the Alexa app to combine lights together, allowing you to control lights by rooms with a single voice command or via the Alexa app.SUITABLE FOR EVERY ROOM: Upgrade your home by adding smart lights to every interior space, including damp locations like bathrooms.